‘The Best Adverts to Save the Planet’
July 7, 2009
Head over to the ever excellent Guardian newspaper website for this slideshow of great environmental advertising, compiled by Swiss activists ACT Responsible. There are some ‘Wow!’ moments, some striking imagery and some great lateral thinking. It is heartening to know that sharp minds are fighting for change.
I have to say I feel that relentless, pervasive advertising is a key pillar of the constant, blind growth that has got us into our current environmental/economic shambles. (Would our society be so carelessly materialistic if screen and print didn’t constantly remind us to be carelesley materialistic?) Therefore it seems a little rich for big ad agencies to greenwash themselves with a couple of briefs for Greenpeace after years of fighting for the dark side. However I also feel that big change can happen in small steps, and these ads are at least a small step in the right direction. So guys you are still on the naughty list but at least a little further from the top.
Enjoy the images!
